≡ Menu

Juventus Ranked As 11th Most Valuable Club In The World

Juventus-championsThe Brand Finance Football 50, released today, is an annual study conducted by leading brand valuation and strategy consultancy Brand Finance. Football’s biggest clubs are put to the test to determine which command the strongest and most valuable brands.

Despite another season without silverware, Manchester United has reclaimed its position at the top of the Brand Finance Football 50, knocking Bayern Munich off the top spot. The Red Devils have become the first billion dollar football brand, with 63% growth bringing total brand value to $1.2 billion.

Juventus has just missed out on a place in the top ten after what was so nearly a perfect season. Victory in Serie A and the Coppa Italia made it a triumphant year for manager Massimiliano Allegri despite this weekend’s loss. On pitch success has been matched by lucrative commercial deals. Adidas will replace Nike as the club’s kit supplier in a €139.5 million deal, contributing to a 42% increase in brand value to $350 million. Juventus appears to have made a comprehensive recovery from the scandals that dogged the club a decade ago.

The sale of a 48% stake in AC Milan to Thai businessman Bee Taechaubol suggests that global audiences and investors are beginning to see Serie A clubs as prospects that cannot be ignored. If Juventus continues to perform so well, in particular in Europe, prospects for further growth look good.

AC Milan are ranked #14 in the world while city rivals Inter slipped five places to 20th. Napoli at 24th is the only other Serie A side in the top 30. Roma comes in at 35th and Lazio at 49th.

You can see the full table here:

THE BRAND VALUE 50 – RANKING THE WORLD’S BIGGEST CLUBS
Rank Club Brand value (US$m) 2014 rank Change since 2014 (US$m)
1 Manchester United 1,206 3 467
2 Bayern Munich 933 1 36
3 Real Madrid 873 2 104
4 Manchester City 800 5 290
5 Chelsea 795 7 293
6 Barcelona 773 4 151
7 Arsenal 703 6 198
8 Liverpool 577 8 108
9 Paris Saint-Germain 541 10 217
10 Tottenham Hotspur 360 12 111
11 Juventus 350 13 103
12 Borussia Dortmund 326 9 -1
13 Schalke 302 11 -12
14 AC Milan 244 14 8
15 Everton 228 20 107
16 West Ham United 209 24 97
17 AS Monaco 202 New (n/a)
18 Southampton 183 30 86
19 Galatasaray 177 17 36
20 Inter Milan 160 15 7
21 Aston Villa 155 23 40
22 Newcastle 155 27 53
23 Atletico Madrid 151 19 24
24 Napoli 147 21 27
25 Ajax 145 16 -4
26 Stoke City 140 41 65
27 Swansea 135 New (n/a)
28 Bayer Leverkusen 135 22 19
29 Sunderland 134 32 40
30 Crystal Palace 133 New (n/a)
31 Marseille 129 33 38
32 Stuttgart 121 28 19
33 Fenerbahce 120 35 33
34 Celtic 120 38 36
35 Roma 117 26 9
36 Wolfsburg 116 34 25
37 West Brom 115 42 42
38 Lyon 111 25 1
39 Valencia 107 29 8
40 Benfica 103 39 20
41 Hamburg 103 18 -35
42 Leicester City 102 New (n/a)
43 Sao Paulo 95 48 40
44 Werder Bremen 88 31 -6
45 B Monchengladbach 86 New (n/a)
46 PSV Eindhoven 86 45 27
47 Sevilla 81 40 4
48 Corinthians 79 36 -8
49 Lazio 78 44 16
50 Fiorentina 76 New (n/a)

{ 0 comments… add one }

Leave a Comment